Newsletter
You pick products (from your catalogue, from a shop link or from your own photos), add one sentence about the point of the send - and get a finished email: subject, intro, product cards and the call to action. Then you arrange it in blocks, watch the live preview and send it or schedule a time.
What it is for
- Who it is for: people who send regularly and do not want to design the layout every time.
- Use it when: you have products to show and know why you are writing - the system does the rest.
- If you want to publish the content on your website instead of emailing it, use the Blog & SEO module. Graphics for the send are made in Email and blog graphics.
Info
Issues prepared in the previous builder open here normally. Blocks the new editor does not support are shown as "block from the previous builder" - they stay in the email untouched, they just cannot be edited here.
Before you start
- Permissions: preparing an issue - a role allowed to use services; approving and sending - a role allowed to approve.
- Module enabled: "Newsletter" must be active for your company.
- Sending provider: for the email to actually go out, your company needs a connected sending account. Your WebImpact manager sets it up.
How to prepare a send
- Open Newsletter from your company menu.
- Pick the products - choose them from the company catalogue, paste shop links, or turn one of your own generated photos into a product (that is the route for material made in the graphics modules).
- Write one sentence about the goal of the send (e.g. "end-of-season sale, we want traffic on the site by Friday").
- Choose the subject line: let the system write it, type your own, or pick one of the five suggestions that appear while you write the goal.
- Click Prepare send. The copy is produced first, then the graphics.
- Fix the email in the block editor: dragging (or the ▲/▼ arrows) changes the order of the sections, you can switch off the ones you do not need and edit the copy. You can also replace the header logo for this one issue only and drop in a banner - from the library or uploaded from your disk.
- If a piece of copy does not sit right, click Rewrite next to it - the system rewrites that one fragment and leaves the rest of the email alone.
- Check the preview on the right - it is the same layout the recipient will see.
- Approve the issue. Approving freezes the look of the email: from that moment the provider gets exactly what you accepted.
- Send now or schedule a time and choose the recipient list. You can send a test to your own address first.
- After the send, the issue shows statistics (delivered, opens, clicks). Some providers push them automatically; if you see zeros, click Refresh statistics.
Fields and options
| Field | What it does | Format / limit | Default | Required |
|---|---|---|---|---|
| Products | What the email shows | catalogue selection or links | - | yes |
| Goal of the send | One sentence: why you write and what should happen | short text | - | yes |
| Subject line | The title in the recipient's inbox | text or a pick from suggestions | written by the system | no |
| Send language | The language of the whole email, buttons and footer included | Polish, English, Spanish, French, German | Polish | no |
| Recipient list | Who the send goes to | a list from the provider account | your company default | yes (to send) |
| Time | When the email should go out | date and time | immediately | no |
Limits and notes
- Monthly limit: every prepared issue reduces your company's monthly limit.
- Approving freezes the look. Withdrawing the approval deletes the frozen version - and it cannot be done while a scheduled send is already queued for the issue.
- The test goes to your address, not to one typed into a form - this protects the sender's reputation.
- The discount code is off by default. A code that does not exist in the shop is a mistake the company hears about from its recipients.
- For languages other than Polish the product names have to be written in that language - otherwise the email goes out with Polish names.
Uwaga
A send cannot be undone. Before you approve, check the subject, the prices and the unsubscribe link - this is the only moment when anything can be fixed.
Common problems
| Symptom | Cause | What to do |
|---|---|---|
| I cannot find my issue | It is still being assembled | Wait - an issue in progress shows on the list with a status |
| I cannot schedule a send | No connected provider or list | Ask your WebImpact manager to connect a sending account |
| I cannot withdraw the approval | A scheduled send is already queued | Cancel the scheduled send first |
| Email in another language, Polish names | Products have no names in that language | Fill in the product names in the chosen language |
Related pages
- Blog & SEO - the same content, but for your website instead of the inbox.
- Email and blog graphics - banners you can drop into the message.
- My products - the catalogue you pick products from.