Blog & SEO
You type a topic or a few words and click one button - the rest is worked out from what we know about your company: the title, the outline, the length, the keywords and the photos. You then edit the finished article in blocks: paragraphs and photos move like bricks and every block can be fixed in place.
What it is for
- Who it is for: people handling marketing and content for the company website.
- Use it when: you have a topic in mind (or just a hunch) and want a complete draft to review quickly.
- If you want to send the content by e-mail, use the Newsletter module. If you only need a cover or a banner for the post, use the Email and blog graphics module.
Info
If we have written-down facts about your company, the text is checked against them so it stays true to reality.
Before you start
- Permissions: a role allowed to use services (member and above).
- Module enabled: "Blog & SEO" must be active for your company.
- Company knowledge: the better your company is described on our side, the more accurate the article - the style, the vocabulary and the list of things the text must not say all come from there.
How to write an article
- Open Blog & SEO from your company menu.
- Type a topic - a full sentence or a few words. If you have no idea, use the topic suggestions; they come from your company profile.
- If the article should be about specific products, click Pick from company catalogue (the section shows when the company has a connected catalogue). In the window you search by name, code or EAN, filter by category and tick up to 8 items. Then choose the products' role: Promotional article (the text is about them - features, uses, who it is for) or Regular article (roundup) (products appear as items or examples and your idea sets the topic). Every fact about a product comes from its record - nothing is made up; prices are deliberately left out because the text lives for years. Product photos go into the article as they are, not generated: the hero shows all selected products on one image (up to four; with more, the main product), and the body shows the rest one to three per image, next to the paragraphs that discuss them. Picking products alone is enough - title suggestions are built from them.
- Click Write article. You will see the stages: preparing the outline, writing the text, picking the photos.
- The text appears before the photos are ready - this is deliberate. You can start reading and editing straight away, and the photos join on their own, one by one.
- Fix the article in the block editor: a double click opens a block for editing, dragging (or the ▲/▼ arrows) changes the order, and you can add a paragraph, a heading, a list or a photo and delete anything you do not need.
- Fill in the alt text for the photos and, if you want, set the link preview image that people sharing the post will see.
- Below the text you will find the contact footer - by default the one set for your company, but you can override it for this one post.
- If you want, generate a voice-over - the article gets read aloud in the voice you choose. After every content change the recording is marked as out of date, so you know it needs refreshing.
- Publish straight away or schedule a time. If your WordPress site is connected, the post can go directly there.
Info
Each article carries a verification badge: it tells you whether the text was checked against what we know about your company, and whether anything was corrected. The post list also shows traffic statistics from your website.
Publishing autopilot
The autopilot writes and publishes articles on its own, following your settings. Open it with the Publishing autopilot card at the top of the module (people who can approve publishing see it).
- Set how many articles a week should appear and choose the days, hours and languages (steps 2-4). The Autopilot on switch takes effect immediately: it turns the autopilot on, plans the slots and saves the current settings. Any other change is confirmed with Save settings.
- Pick the publishing days and hours. The system spreads articles over different days and times, a little differently every week.
- Choose the languages. Each language is a separate article counted against the limit.
- If your company has a monthly limit, set a reserve for manual writing - the autopilot always leaves that many articles free.
An article is prepared two days before its slot and scheduled right away. You get a notification with a link: until it goes live you can edit it or pause it with Cancel schedule in the editor (with several languages, each version separately). If you pause only one language version, the slot shows a Partly paused badge (the other versions still go live on time). You can skip a single slot with Skip in the slot list. The autopilot never exceeds your company's limit - when there is no room, it skips the slot and lets you know.
If you turn the autopilot on in the middle of a week, it plans proportionally fewer articles for the rest of that week, based on how many allowed days are left (a sentence above the slot list tells you how many), and the full number from the following week. Changing only the reserve or the languages leaves the planned slots as they are - they are planned again only when you change the number of articles, the days or the hours.
Fields and options
| Field | What it does | Format / limit | Default | Required |
|---|---|---|---|---|
| Topic | The starting point - a sentence, a phrase or keywords | short text | - | yes |
| Length | Roughly how long the article should be | company setting | set for your company | no |
| Number of photos | How many illustrations the post should have | a number or "AI decides" | set for your company | no |
| Photo alt text | Text for people who will not see the image | short description | - | recommended |
| Publication time | When the post should go live | date and time | immediately | no |
Limits and notes
- Monthly limit: every generated article reduces your company's monthly limit.
- Photos arrive separately: the post is ready to read before all the illustrations show up. If one is missing, you can add it manually.
- Facts: the text is checked against what we have on record about your company - if something does not match, verify it before publishing.
Note
The article is a draft to review, not a finished publication. Read it before it goes out - especially the numbers, proper names and anything that sounds like a promise to a customer.
Common problems
| Symptom | Cause | What to do |
|---|---|---|
| I cannot find my post | It is still being generated | Wait - an article in progress shows on the list with a status |
| The article is there, photos are not | Photos arrive after the text | Wait a moment or add them manually in the editor |
| The text does not match our offer | The company profile is out of date | Ask for the company knowledge to be refreshed via Report |
| I cannot see the module | The service is not active | Ask for it with the Request a module button on the dashboard |
Ratings and saved rules
Rate a finished run with a thumb. A thumbs-down asks for a short note on what went wrong. From it we suggest a rule for the future, for example “Write shorter paragraphs, three sentences at most”, and you choose Yes, Edit or No. A saved rule applies from the next run, only in your company and only in this module.
All rules for the module live in the Saved rules window, where you can edit or remove them. The module holds up to 8 rules; when the limit is full, a new rule replaces one you pick. A note about one run only is not kept as a rule.
Related pages
- Newsletter - the same content, but emailed instead of published on your site.
- Asset library - where the article photos are stored.
- How a result is produced - what happens between the topic and the finished text.